About Us

About Us

Mira Fair Trade strives to promote social justice by working directly with underprivileged artisans by paying them fair wages to help them develop the knowledge to support themselves and their families. The Mira Fair Trade team works with over 200 artisans in India to design amazing handmade products for the Western market.

 

  

Mira Fair Trade Story
 

Mira Fair Trade (www.ShopMira.com) was founded in 2008 by Meera Viswanathan. After working as a CPA for over 8 years, Meera was seeking a change. She decided to visit the rural parts of India with her family on one of their annual trips. During that visit, she met many talented artisans.

Growing up in India, Meera always enjoyed shopping at places where she could buy directly from the producer artisans, a personal interaction that she missed in the big shopping malls of the United States. The artisans shared stories of their lives and their skills fascinated her. Unfortunately, without the education or resources to help them, the artisans had no control over their products or wages and were often paid only $1 a day for their work. Meera quickly realized that her purchasing power made a big difference in the artisans’ lives.

It was an easy decision for Meera to help the artisans earn fair wages by bringing these beautiful products to mainstream customers throughout the US. After becoming a member, she found support and gathered resources from the Fair Trade Federation. Meera also became involved with groups that work on community projects, such as building schools, digging wells, and working on irrigation and water projects. Thanks to these efforts, some dying arts and crafts were preserved.

Meera regularly tours rural areas in India where these artisans live and work, and meets the community organizers and the non-profit organizations that produce her inventory. Meera works directly at the grass roots levels to design beautiful ethnic products suitable for the western world.

As the famous quotation goes, “If you educate a woman, you educate the entire family.”

We at Mira Fair Trade hope to empower women artisans by helping them attain long-term sustainability and economic independence through the Fair Trade model, rather than via traditional charitable donations. 

    We are proud members of the Fair Trade Federation as well as a Green America Gold Certified Business.

 
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